NORTHERN TOOL & EQUIPMENT
direct mail//website//rich media banner
Lawn Wars encouraged folks to take out the neighbors' horrible lawn ornaments with their NT&E weapon, er, tool of choice. That's right. Lawn gnome...meet staple gun. The site also provided information, pricing and links to all the tools used in the game. Components included direct mail, banner ads and a shiny microsite.
The insert folds open to reveal a 17 x 22 poster with a lawn gnome target on it for shooting practice. Below is the front of the insert, inside when folded open, and the copy from the bottom right corner of the poster.
