Photo by Connor Rancan

Mimi Cheng's
Sustainable, Fresh, Authentic, and Made with Love are a few words that describe the amazing eats at this NYC fast casual restaurant concept founded and owned by the Cheng sisters. I was thrilled when I was approached to help them create their brand identity when they opened their flagship store in the East Village as well as retail signage, packaging design, environmental design, and consulting on interior design of their Nolita location.

@mimichengs


Client: Mimi Cheng's
Creative Director/Designer: Briana Auel
Design Assistant: Charlotte Zoller
Agency: Briana Auel Design Company

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