Bard's Beer
A full rebrand of this gluten-free, celiac-friendly Beer included creating a new identity, packaging, OOH, posters, retail POS materials, on and off-sale liquor materials, and website. This gluten-free beer once again gives celiacs the ability to crack open a cold one and share the experience with friends. We encouraged such through the “Discuss it over a Bard’s" campaign we created.

In the first year alone, the brand saw a huge boost across several important metrics, including:

13% increase in US/Canada distribution
30% increase in new & existing accounts
2x more wholesaler accounts

The work was recognized as one the most awarded integrated campaigns during its year of entry in The Show, Minneapolis, and featured on numerous design blogs including thedieline.com

Client: Bard's Beer
Interactive ACD/AD: Briana Auel
CD: Steve Mitchell
ECD/CW: Doug Adkins
Photographer: Curtis Johnson
Agency: Hunt Adkins - MPLS

Bard’s Beer Case study by Hunt Adkins

Logo + Packaging Redesign

Packaging Redesign Before + After

Bottle Caps

Each cap had a different "discuss it over a bard's" question inside to encourage drinkers to, well, discuss.

Bard’s Website

The easter egg filled homepage will keep you playing, and if you can find all the fun surprises I hid, i'll buy you a 6-pack. Fun Facts: We turned the cursor into a hand holding a beer to make the infinity of a hand holding beer with a label of a hand holding a beer even more meta.